the common ingredient.

What started as a group of Columbia-area women connected by a shared love of cooking and a heart for serving others has become a localized online movement that uses recipes as a community builder, while raising funds for organizations serving the food insecure of Missouri.

For this project, I developed the entire website, created brand standards and the campaign’s identity, and executed the social media strategy on four of the leading online platforms. As a community curated site, I provide daily updates of recipe submissions and ‘tips from the kitchen,’ while adapting the project based on feedback and ideas from the steering committee and on my own intuition. If they dream it, I can do it.

In our launch week, the site hit over 2,500 pageviews from over 900 unique visitors and the project has been featured by KBIA and the Columbia Tribune.

the vision.

create an online community to share recipes from featured chefs and friends & neighbors in an effort to encourage donations for food insecurity relief efforts in mid-Missouri in response to COVID-19.

the target.

novice and esteemed “featured” and community chefs, families coming together to cook.

the analytics.

YTD: 4,800 pageviews by 1,380 unique visitors
62% via direct to website, 35% via social + 3% by search

favorite parts of the project:

full menu on site + curated blog section